The third issue was whether language of the promotion, which has the channel host saying “I would recommend checking out” the sponsoring law firm for veterans-related legal services, is an endorsement.īar staff unanimously said the language constituted a prohibited paid endorsement and that the host should be treated like a radio announcer when it comes to reading ads, but split on whether the YouTube host, who has 25,000 subscribers, is a celebrity.Ĭommittee member Shannon Schott noted the channel is devoted to the host’s experiences getting services from the Veterans Administration, which attracts a specific audience. The second is even if the host is a celebrity whether he could do a live read of the lawyer’s ad, like what radio announcers and disc jockeys do - as long as those announcers do not endorse the lawyer or law firm’s services. One is whether the YouTube channel host would be considered a celebrity under Bar rules. The promotion raised three questions, Tarbert said. In that instance, a lawyer wanted to do a paid promotion on a YouTube channel operated by a non-lawyer, and which would include the channel host recommending the attorney’s services. The committee, however, rejected the other request related to YouTube. The committee agreed, voting 8-0 to advise the lawyer his proposed video, one of a planned series, is permissible. “There is no such endorsement, implied or outright. “The purpose of the rule is to prohibit a lawyer from being hired because of a celebrity endorsement,” Tarbert said.
The difficulty for the inquirer is that Bar rules prohibit any use of celebrity images or voices in lawyer ads.īar staff, Tarbert said, split with a majority saying the proposed video violates the letter of the Bar rule, while a minority felt it did not violate the spirit of the rule. Ethics and Advertising Counsel Elizabeth Tarbert said the inquiring lawyer planned to explain how such direct solicitation is not allowed in Florida. In the clip submitted for Bar review, Damon and DeVito, playing lawyers, visit a hospital room to solicit a client.
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On the issue involving “The Rainmaker,” the lawyer plans a series of YouTube videos where he watches movie and TV depictions of lawyers and legal proceedings and then discusses how that compares to real life. The Standing Committee on Advertising grappled with that question on August 18 before deciding the inquiring lawyer would not be benefitting from the star power of Matt Damon and Danny DeVito by showing and then discussing part of their movie, “The Rainmaker.” The committee also addressed a question from another lawyer who asked if he could be endorsed by a non-lawyer on that non-lawyer’s YouTube channel as well as several other matters. You don't have to waste your time checking webpages - NewsBar will show you what's going on.Florida lawyers may not use images or voices of celebrities in their advertisements because under Bar Rule 4-7.15(c) celebrity endorsements are considered manipulative or intrusive.īut what if a lawyer were to use a movie or TV clip not as an endorsement but as an educational tool in a YouTube video to demonstrate the difference between real life and the cinematic portrayal of legal practice? NewsBar is like having your own, personal news agency. Works fine without Google Reader, syncing with Feedly.Īll of your RSS feeds continuously appear on the selected side of your display, or in a regular window. Converts plain old RSS feeds into a live news stream with keyword watching and alerts. NewsBar is built with a fresh concept: news feeds delivered with a smooth animation, right to your desktop with automatic iCloud sync across all Apple devices.
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